E-Malt.com News article: Thailand: Heineken extends Royal Trophy deal

Heineken has signed a new three-year contract with Entertainment Group to extend its sponsorship for the Royal Trophy until 2010, Bangkok Post published October 24. Ronnie Teo, commercial director of Thai Asia Pacific Brewery, said the sponsorship was part of Heineken's commitment to give Thai golf fans and players opportunities to watch or take part in international tournaments.

Launched in 2006, the third Royal Trophy will be held on Jan. 11-13, 2008 at the Amata Spring Country Club.

The Royal Trophy is a Ryder Cup-style competition which pits Asia against Europe. The winning team will earn stewardship over the solid-silver Royal Trophy which was graciously donated by His Majesty the King.


24 October, 2007