E-Malt.com News article: USA: Heineken chooses DataAlchemy software for data analysis and presentation

Kenosia Corporation announced that Heineken USA, the nation's premier beer importer, has selected the company's DataAlchemy software solution to help analyze its wealth of certain commercial data, including retail-specific POS data, Earth Times reported December 11.

Kenosia is a leading developer of software solutions that empower corporations to capture, analyze and profit from critical POS, syndicated, shipments, inventory and demographic information.

"We are very proud that Heineken USA has selected Kenosia and our product DataAlchemy to assist them with their data analysis needs," said John Boccuzzi, Jr., CEO of Kenosia Corporation. "As the availability and quality of data continues to increase and improve, companies recognize the need to harness this data and find ways to quickly share what they learn with internal teams and retail partners. DataAlchemy will help Heineken USA to streamline their analytical and reporting processes and benefit from the many data sources they have available both internally and externally."

"DataAlchemy will help us to more efficiently collect, manage and present our data to deliver local insights to our employees and customers in a timely manner. We consistently look for tools that help us establish and maintain a competitive edge in the marketplace, and DataAlchemy offers a strong data solution," said Steve Ward VP, Sales Strategy and Channel Activation for Heineken USA.

Kenosia's solutions, including DataAlchemy, are recognized by the industry as leaders in fact-based selling. In 2006, Kenosia was recognized by readers of Consumer Goods Technology as a Best in Class solution. In 2007, the company ranked #1 in Customer Experience for the Demand Data Analytics Category.

About Kenosia Corporation

Kenosia Corporation is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical POS, syndicated, shipments, inventory and demographic information. Headquartered in Danbury, CT, Kenosia offers leading enterprise software solutions to manufacturers, retailers, and sales agents. Kenosia's product line, including KnowledgeShare, RevCast and DataAlchemy offers best-in-class solutions for replenishment and forecasting, sales and marketing analytics and category management. By allowing business analytics and dashboard reporting to operate on one platform, Kenosia drives efficiencies as well as bottom line profits, giving a client full access to disparate data sources that lead to stronger insights.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.


12 December, 2007