E-Malt.com News article: UK: Wells and Young’s becomes the first major brewery to be certified with the Red Tractor Logo

Leading UK brewery, Wells and Young's, has become the first major brewer to promote the Red Tractor logo, according to FarmingUK, April 2.The Bedford based company will now carry the Red Tractor logo on all its bottles of Young's Bitter in a move to assure consumers that the ale is made using only British raw ingredients.

Jonathan Tipples, Vice Chairman of Assured Food Standards (AFS) says: "The Red Tractor logo signifies that the ale has been brewed in the UK using hops, malt and barley produced to high standards on the farm and checked by independent inspections.

"Wells and Young's is one of the leading suppliers of speciality beers in Britain and we are delighted that a business of this size is committed to sourcing farm assured British ingredients. The company's commitment to Red Tractor takes the scheme into beer territory on a significant scale which is great news for the British farming community and the continuing growth of Red Tractor."

The Red Tractor logo now appears on £7.5 billion worth of UK food, available through all major high-street retailers. The amount of businesses signed up has increased by 50 % over the last 2 years, and well-recognised names such as Dairy Crest and Nestlé Cereal Partners now bear the logo.

Head brewer at Wells and Young's Brewery, Jim Robertson, says: "Young's Bitter is unique in the beer world and we are proud of this enviable position. It is incredibly important to us that we work with our farmers and suppliers and knowing that every drop of Young's Bitter will be made with Red Tractor approved ingredients is a strong provenance message for our consumers."


02 April, 2008