E-Malt.com News article: Tanzania: Serengeti Breweries launches repackaged beer brand

Serengeti Breweries Limited (SBL) has repackaged its Premium Serengeti Larger brand in an effort to increase its competitive advantage, All Africa reported April 24.

SBL board chairman Mark Bomani said at the launch of the repackaged beer brand yesterday in Dar es Salaam that the recycled long neck bottle had a modern look to appeal to consumers' need.

"The new Premium Serengeti Larger long neck bottle is yet another example of the company's commitment in upgrading our products and packaging that meets consumer's needs," he noted.

SBL public relations and media communications head Teddy Mapunda said the new bottle was easy to handle and give more convenience to consumers.

The beer is available in retail outlets and will be on sale nationwide by early next year.

"The new bottle has been in the planning stages for some time now in response to demand from consumers to upgrade the packaging.

The design was a clear winner with 92 per cent of consumers surveyed," she noted.

Introduced in the market in 2003, Premium Serengeti larger has become one of the top three beer brands in the country with the market share of 15 per cent.

Recently, another brewer Tanzania Breweries Limited repackaged its beer to appeal to consumers' requirement.


25 April, 2008