E-Malt.com News article: Canada: Brick Brewing sets the lowest legal price for its Laker Honey

Brick Brewing Company today announced offering Laker Honey two-fours at the lowest legal price of C$23.35 plus deposit, CNW reported on September, 22.

"Laker Honey has a loyal following and has traditionally only been available in a six pack bottle format. By changing this format and making it available in a two-four package, we're able to give more beer to Ontario beer drinkers at the lowest legal price of C$23.35," said Sean Dennis, Director of Marketing and Planning for Brick Brewing Company.

Laker Honey is brewed using 100% all natural Ontario honey and has no preservatives to provide a lighter, dryer, more refreshing taste.

"Brick will continue to focus its resources against the largest opportunities. By making Laker Honey available at less than a buck a beer, and offering the brand in two-four bottles, we believe Brick will increase volume, reduce our operating costs and grow the brand" said George Croft, President and Chief Executive Officer.


23 September, 2008