E-Malt.com News article: Rwanda: New Turbo King beer to hit the shelves within the next two weeks

Rwandese brewer Bralirwa (Brasseries et Limonaderies du Rwanda) has unveiled a new beer called Turbo King, All Africa reported on October, 16.

According to Alexander Koch, the Commercial Director of Bralirwa, Turbo King will be commercially launched within the next two weeks.

"Our consumers needed a strong beer, richer in colour with heavy ingredients and now here we have it," Koch said.

Bralirwa is jointly controlled by the Heineken Company with a 70 percent stake and government with a 30 percent interest. The bralirwa range of brands includes Primus, Mützig, Amstel, Guinness, Heineken and is the license holder of the products range of the Coca Cola Company in Rwanda.

"The 72cl battle of Turbo King will be sold at Rwf 800, and will be distributed in the whole country just after the grand launch," Koch said.

In 2008 over $6 million was invested in its Gisenyi brewery to increase capacity and further improve quality. The production capacity is currently 1,100,000 hl per year and over 130 million of bottles are produced annually under the highest quality controls.

"The market in Rwanda is growing double digit, and we hope that the economy will continue to grow healthy and we are happy to be part of the development," Koch said.


16 October, 2009