E-Malt.com News article: Estonia: Alexander beer most sold product in August and September this year

According to the data of research company Nielsen, the Estonian beer market most sold product in August and September was A. Le Coq’s pint size Alexander beer, the company communicated on November, 10.

Trademark’s volume share grew up to 100% compared to the same period last year. Its current 8.6% volume share is one of its highest from all through the years and for the first time Alexander managed to outperform its main competitor brand Saku Rock.

Manager of A. Le Coq, Tarmo Noop said that the beer Alexander has been the fastest growing brand in the company's product portfolio since 1993.

Alexander has held a good position over the years and since the beginning of 2009 the beer's market share has been constantly growing. Today, pint size Alexander in the most sold product in Estonia, however the bestselling brand is continually A. Le Coq Premium.

According to research company Nielsen, in August and September A. Le Coq became the first in Estonian beer market by volume and value share. In August and September A. Le Coq engrossed 39.9 per cent in volume and 41.3 percent in value share. Estonia's most sold beer is still A. Le Coq Premium that engrossed during the same period the highest 13.7 per cent of volume share. A. Le Coq represents also Heineken brand in Estonia.

Noop believes that the tight competition between A. Le Coq and Saku for the market share in Estonia will be everlasting. "Once Vestmann on the ground, once Piibeleht on the top, this is the way it's going to be," said Noop.


11 November, 2009