E-Malt.com News article: Belarus: Heineken starts brewing under license its Zlaty Bazant brand

Dutch beer giant Heineken has started the licensed production of famous Slovak beer Zlaty Bazant in Belarus, FoodBizDaily communicated on November, 26.

This is the third beer brand which is produced by the company under license in Belarus. Earlier it has started the production of Doctor Diesel and Gosser brands.

Currently the licensed brands occupy about 10% of the total portfolio of Heineken’s brands produced in Belarus. The company is not going to stop and, according to the Marketing Director of Heineken Belarus Natalia Litvinova, planning to increase the share of its licensed brands.

The company has already received all the needed approvals from Heineken International and is going to start the licensed production Zlaty Bazant at the capacities of SYABAR plant in the city of Bobruisk.

At present Heineken owns two brewing companies in Belarus: IZAO SYABAR and OJSC Rechitsapivo, which were acquired by the Dutch brewery in December 28, 2007 and May 2008 respectively.


27 November, 2009