![#](https://e-malt.com/Images/left_top_corner16x200.gif) | E-Malt.com News article: Japan: Asahi aiming to increase sales of no-malt beer![Brewery news](https://e-malt.com/Images/BeerBullet2.gif)
Japan's Asahi Breweries Ltd. aims for a 33.6 percent increase in no-malt beer sales volume this year partly through the launch of a new product in March, Asia Pulse cited the brewer on January, 19.
The brewer's plan calls for sales of 41 million cases of no-malt beer, with each case equivalent to 20 633ml bottles.
The company plans to release on March 24 a product that contains 60 percent less sugar, but has a high alcohol content of 7 percent. It hopes to tap strong demand for no-malt beer by offering a product that addresses the needs of the health-conscious.
Asahi's sales of no-malt beer surged 30.6 percent in 2009. The firm eyes even sharper growth in 2010 through the release of a new offering to supplement its already-popular no-malt beer.
20 January, 2010
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