E-Malt.com News article: Ghana: Accra Brewery Limited launches new home grown premium lager

The Accra Brewery Limited (ABL) has launched a new lager named Club Gold, to the market in pursuance of its promise to deliver quality beverages to the Ghanaian consumer, GNA reported on February, 1.

"It is a home grown premium lager that meets international standards of quality and taste," Mr. Greg Metcalf, Managing Director of ABL, said.

Mr Metcalf said Club Gold had been carefully produced with the choicest ingredients and international credentials from around the world.

Mr Chris Wuiff-Ceaser, Marketing Director of ABL, said the development of the brand has been through an in-depth understanding of the preferences of target consumers.

He said, the drink was targeted at young adults who were fun-loving, sophisticated, adventurous and yet individualistic.


03 February, 2010