E-Malt.com News article: Spain: Mahou – San Miguel to distribute Carling beer in Spain

Grupo Mahou - San Miguel announced on March, 3 that it has reached an agreement with Molson Coors to distribute and market UK’s top-selling Carling beer in the Spanish Mainland, the Balearic Islands and the Canaries.

Carling is a quality beer product that is widely accepted by British consumers who live in or visit Spain, including an estimated 15 million visitors per year from the British Isles and more than one million British citizens who own property in Spain, Grupo Mahou – San Miguel.

Grupo Mahou - San Miguel will distribute Carling on the mainland as well as in the Balearic Islands and the Canaries, both in barrels and cans for the hotel market.

"Carling is a leading brand in Europe and the rest of the world, so we are very proud to distribute it here in Spain. This agreement will help us deliver more of what our customers want," said a Grupo Mahou - San Miguel representative. "By distributing a favourite traditional brand from the United Kingdom - one of the largest beer markets in the world - we are once again reinforcing our own leadership in the Spanish market."

Mahou - San Miguel is the leading brand on the Spanish beer market. The company markets a wide selection of beers, like Mahou Cinco Estrellas or San Miguel Especial. In 2004 the group incorporated the Canary Island brand Reina, and Cervezas Alhambra in 2007. Furthermore, as a brand that backs constant innovation, it was the first company to launch beverages like San Miguel 0,0%, the first completely non-alcoholic beer, and San Miguel ECO, made integrally with organic products. In 2009, so as to encourage its international expansion, the group signed an agreement with Carlsberg based on two main points: the Danish company acquired the rights to distribute and market San Miguel in the United Kingdom and Mahou - San Miguel acquired the rights to do the same with Grimbergen and Tetley's in Spain.


03 March, 2010