E-Malt.com News article: US, CA: Shmaltz Brewing Company proud to announce nearly 25% growth in 2010

America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing Company is proud to announce achieving over two and a half times the national average with nearly 25% growth over the past year.

In 2010, Shmaltz sold more than 100,000 cases of HE’BREW Beer® and Coney Island Craft Lagers®, and projects its annual sales for 2011 at $2.75 million. With a staff of 10 employees, Shmaltz strides forward with a tradition of releasing exceptional specialty beers while producing jobs, marketing innovative label designs in a seemingly saturated beer market, and successfully maintaining a grassroots wholesale network of largely family-owned businesses.

Shmaltz plans to release an unprecedented product line-up in 2011. From ambitious barreling aging projects and collaborations with other top breweries to releasing a limited edition beer for charity, Shmaltz is brewing some of today’s most outrageous craft beers in the industry.


About Shmaltz Brewing Company

Shmaltz Brewing Company was recently named “Best American Craft Brewer” and won the “Best In Show 2010” title by Beverage World Magazine, after being named “Breakout Brand” for 2009. Shmaltz was also included in the “Top 20 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than eight million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers® with seven featured attractions including Coney Island Lager®, Albino Python®, Sword Swallower®, Human Blockhead®, Mermaid Pilsner®, Freaktoberfest® and Luna Lager(TM). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood.

Shmaltz offerings are available in more than 25 states through 30 wholesalers at more than 1500 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.


01 April, 2011