E-Malt.com News article: US: Beer is the top choice in a recent Harris Poll

Maybe it's a glass of wine. For some, it might be a beer or a gin and tonic. But whatever the choice is, three in ten Americans, 21 and older (29%) say they drink alcohol at least once a week, including 5% who drink daily and 10% who drink several times a week, according to the results of a recent Harris Poll, Beverage World reports.

One in five Americans 21 or older (20%) say they drink alcohol at least once a month and 15% drink it several times a year. One in five Americans (22%) say they never drink alcohol. Men are more frequent drinkers than women are as almost two in five men (38%) say they drink at least once a week compared to 21% of women.

These are some of the results of The Harris Poll of 2,379 adults surveyed online between March 7 and 14, 2011 by Harris Interactive.

Among those who imbibe at least several times a year, beer is the top choice. Almost two-thirds of drinkers (63%) say they personally drink beer when they drink while over half (54%) drink domestic wine. Two in five (41%) drink vodka while one-third (34%) drink rum. Just under three in ten drink tequila (28%) and foreign wine (28%) while one in five (20%) drink various types of whiskies such as Irish or Canadian. Further down the list of preferred alcoholic beverages are champagne (17%), cordials and liqueurs (17%), bourbon (15%), gin (14%), scotch (11%), cognac (8%) and brandy/Armagnac (7%).

It's probably not surprising that men and women have different drinking preferences. Men are more likely to drink beer (75% vs. 50%), bourbon (23% vs. 6%) and scotch (17% vs. 4%). Women, however, are more likely to drink domestic wine (63% vs. 45%), champagne (23% vs. 13%) and foreign wine (31% vs. 26%).

While people may drink multiple types of alcohol, when asked which one type they drink most often, beer still comes out on top. One-third of those who drink at least several times a year (34%) say they drink beer most often while just under one-quarter (22%) drink domestic wine most often. One in ten (12%) drink vodka most often while 6% drink rum and 5% drink foreign wine. All other alcohol is below 5%.

Depending on their age, drinkers have a type of alcohol they drink most often. For Echo Boomers (ages 21-34) and Gen Xers (ages 35-46) beer is the clear beverage of choice. For Echo Boomers beer is over domestic wine 37% to 20% and for Gen Xers it is an even larger difference--41% to 14%. For Baby Boomers (ages 47-65), it is a little more narrow as 33% drink beer most often and 22% drink domestic wine most often. Matures (ages 66 and older) flip the order as domestic wine is the drink of choice over beer, 36% to 22%.

This Harris Poll was conducted online within the United States between March 7 to 14, 2011 among 2,379 adults (aged 18 and over), of whom 2,300 were 21 years old or older.


08 April, 2011