E-Malt.com News article: US, CO: Skyrocketing demand forces Avery Brewing Company to temporarily withdraw from some markets

Boulder, CO.-based Avery Brewing Company said it plans to withdraw from eight states and seven other partial-state markets beginning in April. Faced with skyrocketing demand - first quarter 2011 production growth for their home state of Colorado is 81% and overall production growth is 75% - the brewery has been forced to make the tough decision or lose the ability to support all markets with a steady supply of fresh beer.

Beginning in April 2011 beer shipments will be ceased to Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island and Tennessee. Avery Brewing Company hopes to re-enter these eight states at some point in the future once production capacity can catch up with demand. The brewery is also leaving several partial state markets, including: Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando area) and Wisconsin.

Avery Brewing President/Founder Adam Avery said, "We all feel terrible about having to pull out of these markets. No matter how you cut it, it is disappointing that we'll no longer be able to serve our loyal fans in these areas. "

Avery Brewing Company is one of several craft breweries to announce such cuts in 2011, but these disappointing changes are actually the sign of a very positive trend in the industry.

Exponential sales growth for craft brewers can only mean one thing: the craft beer movement is on fire, attracting more followers and gaining mindshare with people of all demographics across the country. More fans means more market potential for all of the craft industry, and that's a very good thing that will bring more great beer into the lives of Americans everywhere. Here's to American craft beer in 2011 and beyond!!

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation. They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.



15 April, 2011