E-Malt.com News article: US, NC: Carolina Brewery capitalizing on growing interest in local beer

Carolina Brewery is capitalizing on the steadily growing interest in locally brewed beer and is now offering fans a new option that travels a little easier to the pool, the beach or a party, Newsobserver.com posted on April, 26.

The company, which has locations in Chapel Hill and Pittsboro, has started selling its Sky Blue Golden Ale in six-packs of 12-ounce cans.

Carolina Brewery has long sold its beer in 64-ounce growlers and kegs, both in its two restaurants and in local stores including Whole Foods, Total Wine and Harris Teeter. The cans are already available at the two brewery locations and at some local specialty stores including Sam's Quik Stop in Durham, Carrboro Beverage Co. and Weaver Street Market. Larger grocery chains have longer lag time for orders but should have the cans by Memorial Day.

Owner Robert Poitras said the cans allow people to take Carolina Brewery beer to new places.

"We chose the can for a variety of reasons including its ability to go places where bottles are not welcome such as pools, golf courses, boats and beaches," he said. "Cans have a low environmental impact and ease of recycling, which further attracted us to cans over bottles."


27 April, 2011