E-Malt.com News article: Canada: New Miller Chill Lemon by Molson Coors to be available only in Canada

Miller Chill Lemon, the new beer by Molson Coors, will be sold only in Canada, the company announced on June, 17.

"The response to Miller Chill Lime has been overwhelming and with the introduction of New Miller Chill Lemon, Canadians now have another great option when looking for a light refreshing beer for summer," said Stephanie Daley, brand manager, Miller Chill. "The new Lemon flavour is now available across the country, but only available for a limited time this summer."

Lime beers have become increasingly popular in North America over the past few years, and Canadian beer drinkers have identified lemon and lemon flavor combinations as the next area of interest. Flavoured beers attract a larger, more diverse group of drinkers that includes the traditional cooler and cocktail crowds who may not choose a traditional beer.

Imported from the United States, Miller Chill is a premium light beer that is brewed to 4% alc./vol.. Both the Lemon and Lime varieties are available in 6, 12 and 24 pack clear bottles, as well as sleek cans that offer a more practical option for those going poolside or on the golf course.

About Molson Coors Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation's pre-eminent brewer. The company offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. The Company employs 3000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is part of the Molson Coors Brewing Company.


17 June, 2011