E-Malt.com News article: 1925

Mexican food firm Herdez said on December 10 it signed an exclusive agreement with the Mexican unit of Heineken to distribute the Dutch group's beer in Mexico from next year. Under the agreement, Herdez and Heineken will strive to grab market share from Mexican brewers Modelo and Femsa, which dominate the local beer market. Imports currently amount to only a trickle of domestic beer sales. Herdez, which makes sauces, spices and canned vegetables and chilies in its 10 production plants, has eight distribution centers in Mexico.

12 December, 2003