E-Malt.com News article: Japan: Asahi Breweries to revive its very first beer

Japan’s leading brewer Asahi Breweries Ltd. will revive its very first beer - a brew made in 1892 - for a limited period, the beer maker announced on October, 14.

Using the original recipe, Asahi will brew the beer it says is slightly darker and more bitter than its mainstay Super Dry brand.

The classic beer will go on sale from Nov. 29. A 350-milliliter can is expected to retail for about 215 yen, and a 500-milliliter can about 280 yen.

Asahi will make the equivalent of 150,000 20-bottle cases of the retro brew.


14 October, 2011