E-Malt.com News article: Nigeria: HEINEKEN launches Heineken Magnum

World’s third-largest beer maker HEINEKEN N. V. has introduced Heineken Magnum in the highly profitable and fast growing international premium beer segment of the Nigerian market, The Nation Online reported on December, 1.

The resolve to further strengthen Heineken’s leadership position in the Nigerian market by the Nigerian Breweries Plc (NB) was marked with the unveiling of Heineken Magnum to consumers and other stakeholders in the central, eastern and southern regions of Nigeria.

“Since 2003, Heineken has been the No. 1 international premium lager, in the highly profitable and fast growing international premium segment within the Nigerian market,” Jacco Van der Linden, Marketing Director NB, said.


02 December, 2011