E-Malt.com News article: USA, MI: Founders Brewing Co. launches All Day IPA Session Ale

Founders Brewing Co.'s Co-Founder and Vice President of Marketing, Dave Engbers, announced on January, 6, that All Day IPA would be the next addition to the brewery's year-round lineup, with availability limited to Michigan, Ohio, North Carolina, and the greater Chicago area beginning on February 6, 2012.

All Day IPA is a session ale that has the traditional qualities of an India Pale Ale with significantly lower alcohol.

This beer was in development for nearly three years before the brewery perfected it. Then, the All Day IPA recipe won the silver medal at the 2010 Great American Beer Festival. Due to capacity constraints and multiple expansions, Founders Brewing Company now feels they are prepared to launch their first year-round product since 2006. Limited distribution is due to the soft hop harvest. "We will never compromise a recipe in order to increase sales," explains Engbers.

"It's the beer that almost wasn't," says Co-Founder, President & CEO Mike Stevens. "It's tough to brew and gave us more than one problem throughout its development. But then we realized that this is the beer we'd all been waiting for."

Engbers adds, "We pride ourselves on only putting beers in bottles that we would pick out on the shelves ourselves - and we're picky beer drinkers…it would be just wrong not to be bottle All Day IPA."

The last beer that Founders added to its year-round six-pack and draft lineup was Red's Rye PA in 2006.


11 January, 2012