E-Malt.com News article: 209

Japanese brewery Kirin is determined to conquer an important market share in the Asian beer market by beginning to sell there its brand beer at low prices. This is an important step for the fulfillment of its long term strategy regarding the growth of Kirin’s market share in the world beer market.

The leading Japanese brewer is going to start this expansion campaign with the Taiwanese market where Kirin hopes to gain a share of 5% by the end of the first year. The leader of Asia-Oceania region will sell there, Kirin beer at a price of 60-70 yen a can from May 2002.

After fortifying its positions in Taiwan Kirin plans, according to its own statement from this Saturday, to make much more stronger its standing in the beer market of China and those of Southeast Asian countries.

01 April, 2002