E-Malt.com News article: 2099

The Chinese and German beer markets were not currently attractive markets, SABMiller’s chief executive officer, Graham Mackay, has warned, speaking from the World Economic Forum in an interview with news agency AFX. In China SABMiller is the second largest brewer by volume. Graham Mackay said regarding company’s business in China: “Yes we make money, we always have done. Not a great deal, and the returns are inadequate… Prices are still grindingly low and haven’t shown any signs of increasing. Until consumer level deflation turns up, I don't think we will see significantly higher or even acceptable margins coming out of China.”

Graham Mackay also said: “Germany is not an attractive market. Per capita consumption is in long term decline, prices are low, it's highly fragmented, which should provide an opportunity for consolidation, but German beer tastes themselves are still fragmented at consumer level".


27 January, 2004