E-Malt.com News article: Canada, ON: HogsBack to release beer in cans and increase distribution

HogsBack Brewing has announced on June, 12, that their flagship brand is set for a relaunch in a new format and with wider distribution.

New single-serve 473 ml cans HogsBack Vintage Lager will be available at Ottawa-area LCBO locations and local bars and restaurants starting next Monday, June 18th. Later that week, it will start appearing at other select LCBO outlets throughout Ontario, with retail representation being handled by North American Craft.

According to HogsBack co-founder Paige Cutland, the move to cans is being made for both quality preservation and environmental reasons. “For many years people associated craft beer with glass bottles only,” Cutland says in a statement, “but the perception and the technology of the aluminum beverage can has really changed. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of HogsBack.”


15 June, 2012