E-Malt.com News article: USA, OR & KS: Deschutes Brewery expands sales to Kansas

Deschutes Brewery announced on June, 20, that it will begin selling Black Butte Porter and Mirror Pond Pale Ale in Kansas, starting July 16th.

The brewery, which grew its distribution network into Missouri earlier this year, recently expanded its brewing capacity by nearly 50 percent to enable this and future growth. Deschutes will be working with a number of distributors that are part of the Kansas Craft Alliance.

“We always consider all of the variables when expanding to a new market, especially making sure that we have enough beer to meet the demand of our fans,” said Andy Tysler, sales director for the company. “We know that Kansas beer drinkers have been anxiously waiting since we launched in their neighboring state of Missouri. Now, we have the beer, we have a new market manager on board, and we’re working with some great distributors. Cheers to Kansas!”

The five new 1,300-barrel fermentation tanks that were installed last winter at the company’s Bend brewing facility are now up and running. Karen King, a newly hired market manager for the region who is based in St. Louis, will be assisting in the launch and providing ongoing service to the Kansas marketplace.

For the initial launch, Deschutes will be working with the distributors that make up the Kansas Craft Alliance to provide beer to the entire state.

At first, Kansans will be able to regularly enjoy the two most popular Deschutes Brewery beers: Black Butte Porter and Mirror Pond Pale Ale, available in both six-packs and on draft.

Before 2012 is over, the brewery has plans to bring in additional brands for serious beer fanatics, including its Reserve Series and Bond Street Series specialty brews, plus other seasonal and year-round favorites like Jubelale and Chainbreaker White IPA, just to name a couple.


22 June, 2012