E-Malt.com News article: 2204

Following an agency review, Holsten UK has appointed Fallon London as their ad agency in the UK. Fallon London will work on Holsten Pils and across the other Holsten brands in the UK portfolio. Fallon's first task will be to develop creative work for Holsten Pils due to break this spring.

Holsten Pils is still brewed in Germany and imported to the UK, and it is thought that the work will continue to push the brand's imported credentials. Ben Peters, director of marketing for Holsten UK, said: "Having completed this process we can now look forward to new Holsten Pils advertising breaking in the spring.

"I believe passionately that compelling advertising has a key part to play in the long term future of our brands. It was important to Holsten UK that we found a partner who we could trust to continue to develop our brands, particularly as we enter a new phase in the company's development." Holsten UK has also reviewed its PR requirements and appointed a new consumer PR agency; Phipps PR and a new trade PR agency; Peplow PR, both of which will work across Holsten UK's brand portfolio.


18 February, 2004