E-Malt.com News article: USA, MA: John Harvard’s Brewery & Ale House reopens

John Harvard’s Brewery & Ale House reopened after months of rebranding and renovations to its flagship location, The Harvard Crimson reported on September, 13.

According to Lindsay Rotondi, deputy team leader for the rebranding initiative, John Harvard’s closed two months ago and subsequently embarked on extensive renovations and a rebranding campaign.

“We need a balance to both refresh and renew and to maintain the history,” said Michael S. McBride, general manager of John Harvard’s in Cambridge.

Centerplate, Inc., a concessions company based in South Carolina, acquired the John Harvard franchise about 18 months ago, prompting the decision to revamp and rebrand the flagship restaurant, Rotondi said.

In the new space, patrons can see the two brewing tanks responsible for making John Harvard’s eight trademark beers, including the brewery’s mainstays–Demon DPA, Provision Ale, Pilgrims Porter–alongside seasonal brews.

John Harvard’s now has six other locations in Rhode Island, New York, and Massachusetts and maintains a shop with John Harvard merchandise for patrons.


19 September, 2012