E-Malt.com News article: Canada: Bud Light Platinum officially launches in Canada

Bud Light Platinum - the newest member of the Bud Light family of beers - is set to take Canada by storm, prnewswire.com reported on February, 6.

Only available in the U.S. until now, Bud Light Platinum has officially launched in Canada.

"Innovation is key to building Labatt's momentum now and as we head into the all important summer season. The launch of Bud Light Platinum in Canada - our first innovation of 2013 - is the newest addition to the growing Bud Light family and one that will deliver a new premium drinking experience for Canadians," said Jorn Socquet, Vice President of Marketing, Labatt Breweries of Canada. "Labatt identified an opportunity to shape a new category of premium beer in Canada - one that delivers strong beer with a light, easy-drinking taste in a sophisticated and approachable style. Bud Light Platinum fits this profile. It has differentiated packaging including a distinctive large cobalt blue glass bottle that looks and feels like nothing else on the market."

Bud Light Platinum saw huge success in the U.S. when it first launched last year. By the end of 2012, Bud Light Platinum claimed more than 1 per cent of U.S. market share and was one of the most successful beer launches in the U.S. since 2005. Bud Light Platinum's arrival in Canada further solidifies the Bud Light brand's dedication to innovation, including recent extensions Bud Light Lime and Bud Light Lime Mojito.

Bud Light Platinum is now available in 650 ml glass bottles, a sleek 355 ml can and first-to-market 355 ml aluminum bottle. Bud Light Platinum is available nationally at select retailers.


08 February, 2013