E-Malt.com News article: USA, IL & WI: General Beverage owners revive Berghoff brand with seven new beers

This summer, Berghoff Brewing will revive its famed beers, breathing new life into a classic brand that has offered fine beer throughout the Midwest since 1887, beerpulse.com reported on April, 17.

Today, thanks to updated branding, new recipes and a move to the Stevens Point Brewery, Berghoff aims to capture a larger audience of beer lovers with its revamped product brought forth by the same down-home work ethic that has driven the company for over 120 years. Berghoff’s new brews will be available beginning this June in Illinois, Wisconsin, Michigan and Indiana.

“Berghoff is a true Midwestern beer. It was the first beer brewed and served in Chicago after the repeal of Prohibition; then, in 1960, Berghoff began brewing their beers in Wisconsin, where it will continue to be brewed today,” says owner Ben Minkoff, whose family has owned General Beverage Distributors for the past 80 years and purchased the Berghoff brand in 1994. “We want to bring back a sense of pride in drinking a hometown beer that is such a critical part of this region’s brewery history.”

Berghoff will launch seven new brews, led by the seasonal Solstice Wit Beer (5.2% ABV), made with Calamansi juice, an Asian citrus fruit, and spices. Solstice Wit joins Berghoff’s other major year-round labels: Straight Up Hefeweizen, Dortwunder Lager, Reppin’ Red Ale, Malt & Rye, Sir Dunkle Crispy Dark Lage. Berghoff will also introduce the first beer in its Überbier Series, Germaniac Extra Pale Ale, brewed with honey and molasses.

Minkoff consulted with brewing experts Randy Mosher and John Hannfan to create the recipes for the top-notch German-style beers that will be brewed at the production facility in Stevens Point.

Minkoff and his sales team have put together an aggressive marketing plan to introduce Berghoff to new consumers.


19 April, 2013