E-Malt.com News article: USA, NM: Santa Fe Brewing Company & Central States Beverage Company to release collaborative beer

Santa Fe Brewing Company and Central States Beverage Company announced they will partner to brew the first ever brewer/distributor collaboration beer, craftbeer.com reported on May, 13.

This unique beer will be packaged in kegs only and is being brewed exclusively for sale in the Kansas City market area later this year.

Central States, Santa Fe’s local distributor in Kansas City, and Santa Fe decided that it was time to add a unique twist to the brewer/brewer collaborations, which are highly popular in the industry and thus the brewer/distributor collaboration idea was born.

“Central States is thrilled to be partnering with Santa Fe on this project and we have assembled a great team of professionals to brew this special beer with Santa Fe Brewing Company,” said Jon Poteet director of marketing for central states.

“Santa Fe Brewing Company is thrilled to help our distributor partner bring this idea to life. This program not only fits in with our small-batch Saturday program, but also allows us to extend our roots as a brewery in a bigger, bolder way within the Kansas City market while staying true to who we are as a brewer. Central States has been passionate about our brands prior to our arrival in their city and this program will allow the Santa Fe brands to grow to the next level in Kansas City,” says Brian Lock, owner of Santa Fe Brewing Company.


17 May, 2013