E-Malt.com News article: USA, NJ: Flying Fish Brewing Co. releases Forever Unloved Sandy

New Jersey’s largest craft brewery, Flying Fish Brewing Company, has debuted a bottle version of their wildly popular Forever Unloved (F. U.) Sandy, Brew Bound reported on July, 9.

Originally available only on draught, the beer has generated more than $45,000 for New Jersey victims of 2012’s Superstorm Sandy, and a portion of proceeds from the bottles, as well as from branded hats, t-shirts and pint glasses, will also be donated.

“The response to F.U. Sandy was overwhelming, and we’re thrilled to announce this second release to support the continued restoration of our home state,” says founder Gene Muller, who, like much of his brewing team, is a proud resident of New Jersey. “Our first batch of F. U. Sandy was gone in a matter of weeks – so we immediately began working on a second release to satisfy the demand of our fans and expand our efforts to restore the New Jersey coastline.”

F.U. Sandy will be available in 750-oz. bottles, and the instantly recognizable logo will also appear on a line of hats, t-shirts and pint glasses, available online, with a portion of proceeds also donated to storm recovery causes.

Muller and his team hope that this second release of F.U. Sandy will generate an additional $25,000 for charitable and non-profit organizations devoted to supporting New Jersey’s recovery from the historic storm.

The first F.U. Sandy brew produced approximately 100 kegs of beer, sales of which generated $45,000 donated to: Habitat for Humanity and three shore-area chapters, Southern Ocean County, Northeast Monmouth County and Coastal; Hurricane Sandy New Jersey Relief Fund, the largest state wide relief organization relief organization; and Conserve Wildlife Foundation of New Jersey, to rebuild shore-area habitat destroyed by the storm.

Flying Fish primarily distributes in Delaware, Eastern Pennsylvania, Maryland, New Jersey and Washington D.C. They also have limited distribution in Arizona, California, Florida, Georgia, Nevada, North Carolina, South Carolina and Virginia.




11 July, 2013