E-Malt.com News article: USA, NY: Newcastle Werewolf to return on the market

Newcastle Brown Ale, the leading imported ale in the U.S., announced that it is bringing back its popular Newcastle Werewolf limited edition brew by August, Brew Bound reported on July, 18.

“Werewolf sales increased over 100% versus 2011 and outperformed other major seasonals during this key selling period. This year, we have the incremental support in place to scare up even greater sales and profit for our trade partners,” said Brett Steen, Brand Manager for Newcastle, HEINEKEN USA.

Newcastle Werewolf is available nationally from August 2013 through October 2013 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in most major markets.


24 July, 2013