E-Malt.com News article: USA, CO: Odell Brewing to distribute beer in Texas

In March, 2014 the Odell Brewing from Fort Collins, CO will expand the distribution of its beers to Texas, the 11th state in the brewery’s distribution footprint. Odell Brewing has partnered with Ben E. Keith Company, and will begin a statewide launch with draft in March, followed by a package launch in April, according to the company’s press release of November 8.

“We are very excited about our upcoming launch into Texas with Ben E. Keith,” said brewery founder/owner, Doug Odell. “Their track record and integrity is second to none, and we look forward to a great partnership.”

The brewery plans to bring brands Odell IPA, 90 Shilling, Seasonal Offerings including St. Lupulin, Four Pack offerings such as Myrcenary, as well as the limited release Cellar Series offerings.

Launching a state the size of Texas would not have been possible prior to the brewery’s recently completed expansion. This will be the first new market for Odell Brewing in over two years. The new brewhouse and additional fermentation vessels will provide the brewery much needed capacity to accommodate the Texas demand.

“There has been a long connection with Colorado and Texas,” said Odell Brewing Director of Sales and Marketing, Eric Smith, “and it is great to finally have our beers available in the Lone Star State, so our neighbors can capture some of the Colorado flavor.”

Odell Brewing is planning a week full of launch events in Austin, San Antonio, Houston, and Dallas.

About Odell Brewing:

Founded in 1989, Odell Brewing was started by Doug Odell, his wife Wynne, and his sister Corkie. Twenty-four years later, the culture of family and collaboration still thrives fostering a brewery full of beer-centric people. As a regional craft brewery, Odell Brewing is committed to serving the communities in which it distributes by minimizing its environmental impact, sourcing local raw materials, and through its charitable giving program known as Odell Outreach. Odell Brewing was named a “Best Company to Work For” in 2013 by ColoradoBiz Magazine and is an award winning brewery, nationally and internationally.


13 November, 2013