E-Malt.com News article: USA: Newcastle introduces Limited-Edition Cabbie Black Ale

Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one, Marketwired reported on November 14.

Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy aroma and subtle fruit notes that lead to bittersweet tastes of chocolate and coffee. Newcastle Cabbie is a smooth, tasty black brew with 4.2 percent alcohol by volume and 25 International Bittering Units.


The launch of Newcastle Cabbie will be supported by a national digital campaign, extensive social media promotion and sampling (where legal). Newcastle Cabbie will be priced comparably to Newcastle Brown Ale and available nationally from November 2013 through March 2014 in 6-packs and 12-packs, at retail and on tap for on-premise accounts in most major markets. Like Newcastle Brown Ale, Newcastle Cabbie is brewed and bottled in the United Kingdom, and its label and packaging feature a London-style black taxi cab. Beer drinkers will notice a similar black cab featured on Newcastle Cabbie tap handles at their favorite bars and pubs starting this month.

About Newcastle Brown Ale
A Newcastle Brown Ale was first brewed in 1927 to satisfy thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that's easy to drink. Newcastle Brown Ale is imported by the nation's premier beer importer, Heineken USA, headquartered in White Plains, New York.

About Heineken USA
Heineken USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the US include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. Heineken USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.


15 November, 2013