E-Malt.com News article: Canada, AB & ON: Big Rock Brewery to release SAAZ Republic Pilz in Ontario

One of Canada's oldest and pioneering craft breweries is positioning themselves for a resurgence in Ontario. This week, Big Rock is releasing Saaz Republic Pilz, the first of three upcoming new releases in Ontario, MarketWatch reported on November 20.

Dating back to the mid-1800s, Pilsners are a pale lager in style that take their name from their birthplace: Pilsen, Czech Republic.

Brewmaster Paul Gautreau has created a Pilsner that pays homage to original European style Pilsners while continuing Big Rock's tenacious pursuit of local innovation. "I believe that in a craft segment dominated by ales, there is a place for a true European style Pilsner," says Paul. "SAAZ Republic Pilz is a light lager generously spiced with Czech hops which fills that niche."

SAAZ Republic Pilz has a distinct but mild bitterness on the front end followed by a slight hop middle and a clean, refreshing finish.

In addition to launching new brews to the province, Big Rock has appointed the newly launched Craft Brand Company as their new agency and branding partner in Ontario.

"Big Rock is in a transformation of sorts by returning to our roots by being bolder and brewing beers with different methods that haven't been seen for hundreds of years," said Big Rock Brewery CEO Bob Sartor. "We are eager to roll out some of these products to Ontario and get back to working with the community."

About Big Rock Brewery Inc.

Big Rock Brewery Inc. - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock offers a family of ten exceptional ales and lagers, Rock Creek dry cider, an ongoing selection of seasonal beers released through the Brewmaster's Edition and cutting-edge, limited-run brews released through the Alchemist Edition. Big Rock products are sold in nine provinces and two territories in Canada, and are also available in Korea.


22 November, 2013