E-Malt.com News article: USA: AB InBev adds two new flavours to Bud Light Lime Ritas range

Beer major AB InBev has expanded the portfolio of its Bud Light Lime Ritas with two new flavors - Mang-O-Rita and Raz-Ber-Rita, Drinks Business Review reported on March 4.

Lime-A-Rita, Straw-Ber-Rita and seasonal Cran-Brrr-Rita are the other three existing flavors in the Bud Light Lime Ritas range.

With 8% ABV, the new flavored malt beverages offer Bud Light Lime refreshment with the taste of mango and raspberry margaritas.

The company is offering Mang-O-Rita and Raz-Ber-Rita flavors for sale in three pack sizes including, 12-pack 8oz cans; four-pack 16oz cans; and 24oz individual cans.

AB InBev has also introduced a four-flavor Mix-A-Rita 18-pack to encourage mixology.

All the flavors are also available in a Mix-A-Rita 18-pack, which includes six Lime-A-Ritas, four Straw-Ber-Ritas, four Mang-O-Ritas and four Raz-Ber-Ritas.

Bud Light vice president Rob McCarthy said they anticipate Raz-Ber-Rita and Mang-O-Rita to continue extending the brand into the popular margarita space.

"With four permanent Rita flavors to choose from, and our new convenient mixed pack featuring them all, we're excited to see consumers experiment and create their own "Mix-A-Rita" combinations," McCarthy added.


05 March, 2014