E-Malt.com News article: World: AB InBev and Syngenta enter into partnership on malting barley sourcing

Syngenta and Anheuser-Busch InBev (AB InBev) announced on June 17 a partnership to secure the sourcing of high-quality malting barley, MarketWatch reported.

Under the agreement, growers will have access to the best Syngenta malting barley varieties and a tailored growing approach, which includes training and advice on agronomy and sustainable farming practices. By following the protocol, growers will achieve superior yields when compared with current market standards, enabling them to supply AB InBev with consistently high-quality grain to meet the exacting standards for beer production.

Syngenta Chief Operating Officer, John Atkin, said: "We've announced a winning combination today. Growers will be able to consistently achieve higher yields of top-quality malting barley, which will increase their incomes and help Anheuser-Busch InBev meet growing demand for its products."

Tony Milikin, Chief Procurement Officer of AB InBev, commented: "We wish to keep barley relevant and interesting for growers by helping them develop their business in a qualitative, sustainable and profitable way. We work with them towards achieving a better yield – investing in the development of improved varieties while providing access to high quality seeds, the latest technology and expert advice from skilled agronomists. This is part of our dream to be the Best Beer Company Bringing People Together For a Better World. As we work with more than 15,000 growers through longstanding barley programs in the United States, Canada, Mexico, Brazil, Uruguay, Argentina, China and Russia, we look forward to turning this new project into a shared success that we can scale."

The first phase of the partnership will take place in Argentina. It will involve 160 growers and cover 14,000 hectares. The joint offer could be scalable to other markets where there would be opportunities to increase value for growers.

Syngenta is one of the world's leading companies with more than 28,000 employees in over 90 countries.

Anheuser-Busch InBev is a publicly traded company based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange BUD +0.21% . It is the leading global brewer and one of the world's top five consumer products companies. The company’s portfolio of well over 200 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck's®, Leffe®, and Hoegaarden®; and local champions Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Cass®, and Jupiler®. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its more than 150,000 employees based in 25 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue.


18 June, 2014