E-Malt.com News article: USA, FL: Bacardi launches national distribution of Hatuey

As part of its centennial celebration, HATUEY® beer is now making its distinguished, Cuban style craft brew available in New York, brewbound.com reported on November, 21.

The New York City market is the first stop to the brand’s eventual east coast expansion. Until now, it was sold exclusively in South Florida. In order to expand the brand in the northeast, HATUEY® has joined with a leader in the distribution industry, OAK BEVERAGES, INC.

Originally brewed in the Cervecería HATUEY in Santiago de Cuba in 1927, HATUEY was Cuba’s first premium beer. Expanding to meet the ever increasing demand for HATUEY, the Cervecería Modelo in Havana opened in 1947 and had such success that the expansion continued with a state-of-the-art brewery, Cervecería Central, that went on line in 1953. By the late 1950’s, HATUEY was the number one premium beer in Cuba and dominated the Cuban beer market. Today, the craft, Cuban-style premium ale is brewed in small batches at a family-owned brewery in the United States following the traditional craft beer brewing technique, inspired by the authentic Cuban taste.

The HATUEY® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.


26 November, 2014