E-Malt.com News article: Canada, MB: Manitoba sets a new strategy for craft beers

From farmers' fields, distilleries and to the hospitality industry, the province of Manitoba is hoping to build on the recent successes of local breweries and the newly launched growler bars, cbc.ca reported on December, 16.

In the first six weeks of beer growler sales at seven locations in the province, there has been more than 10,000 jugs filled. Manitoba Liquor & Lotteries said sales are three times what they had projected.

The six-month pilot project is part of an effort to showcase local breweries and craft beers to more Manitobans.

According to Half Pints president and brewmaster David Rudge, those efforts are working.

"Business is shifting from how people are consuming our product," said Rudge. "It's almost a panic situation. We had to add to production and delivery. We used to have shifts from 7 a.m. to 9 p.m. and now it's basically 5 a.m. to midnight just to keep up."

Rudge also said that business as a whole over the last three years is up double digits each year.

Rudge humbly noted that they are modest numbers but indicate consistent growth.

Half Pints is currently the only brewery locally that has its own growlers and filling station on site. Rudge, who is now a part of the newly announced industry advisory committee, hopes that will change.

"I would really like to see us sort of plant the seed, get things going and hopefully that we will enjoy the successes, and come along with the successes of other breweries that are going to come along and open up and be successful at the same time," said Rudge.

The province has said the craft beer industry in Manitoba is behind other jurisdictions in terms of options for consumers.

"It's more than just beer; what we are talking about is jobs and economic growth that has huge potential," said Ron Lemieux, Minister of Tourism, Culture, Sport and Consumer Protection.

"We are talking about the value added. We grow the best barley in the world for beer in Manitoba and we have to take advantage of that."

That economic growth has a trickle down that isn't lost on Rudge.

In the past year alone Half Pints has added 16,000 litres of fermentation space and 8,000 litres of storage space.


26 December, 2014