E-Malt.com News article: USA: MillerCoors expands Redd’s apple ale brand

Redd’s Wicked Mango started showing up on store shelves in the US this week as MillerCoors expands the apple ale brand, Sun Times reported on March 5.

Wicked Mango, which is 8 percent alcohol by volume, is available in 24- and 16-ounce single cans, as well as in 12 packs of 10-ounce cans.

The other addition to the Redd’s Apple Ale brand is Green Apple Ale (5 percent ABV). It comes in 16-ounce cans, or six and 12 packs of bottles.

“Last year, Redd’s Apple Ale and Redd’s Wicked Apple pushed boundaries by offering bold flavors and dialed up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president of marketing and insights. “The introduction of Redd’s Green Apple and Redd’s Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers’ demands.”

The Redd’s brand, introduced in late 2012, is a flavored golden ale. The sweeter taste is designed to appeal to young adults and people who might not otherwise drink beer.

Chicago-based MillerCoors is a joint venture owned by London-based SABMiller PLC and Denver-based Molson Coors Brewing Co.


06 March, 2015