E-Malt.com News article: 2984

Russia: Russian brewery, Ivan Taranov Breweries (PIT), is to increase its market share in the local licenced beer segment from 6% to 20% by 2007, Russian media posted on July 16. The group hopes to achieve the result with the help of Bitburger and Bavaria brands. PIT plans to reach 5% of the licenced beer segment from Bitburger sales and 15% from Bavaria sales. In December 2003 Ivan Taranov signed the licenced agreement with the German group Bitburger to output the beer under the same brand.

Ivan Taranov Breweries (PIT) was created in 1998 on the base of distributing company North Winds Brewing Co., which has already invested in the Russian beer industry more than USD 70 million. PIT output local brands: PIT, Tri Medvedya, Doctor Diesel etc. and licenced ones: Goesser, Bavaria, Bitburger.



21 July, 2004