![#](https://e-malt.com/Images/left_top_corner16x200.gif) | E-Malt.com News article: Japan: Suntory aims at increasing total beer sales by 1% this year![Brewery news](https://e-malt.com/Images/BeerBullet2.gif)
Japan’s Suntory Beer Limited made public its business strategy for 2017 on January 10.
The company said in 2016, the total market for the beer category in Japan (including happoshu, new-genre beer, and non-alcoholic beer-type beverages) was estimated to shrink about 2% from the previous year. Under these circumstances, Suntory Beer Limited had total sales of 71.65 million cases (one case is equivalent to twenty large (633 mL) bottles), which is down 3% year-on-year, as the sales volume was in line with the market size. Sales of the beer category, excluding non-alcoholic beer-type beverages, totaled 64.61 million cases (down 3% year-on-year).
This year, the total market for the beer category in Japan and the beer market in Japan excluding the non-alcoholic beverages is forecast to shrink by about 2% from the previous year. Suntory Beer Limited said it will further bolster marketing activities related to the three core brands of The Premium Malt's, Kin-Mugi, and All-Free to stimulate new demand and provide added impetus to the beer market. Suntory Beer Limited's goal is to sell 72.7 million cases (up 1% year-on-year) with the aim of selling 65.5 million cases (up 1% year-on-year) in the beer category.
10 January, 2017
|
|