E-Malt.com News article: Canada, BC: Calgary’s Legend 7 Brewing serving up great beers and great stories

Legend 7 Brewing, the latest craft brewery to join Calgary's newly emerging "Barley Belt" isn't just serving up great beers, it's serving up great stories too, Benzinga reported on February 8.

The brewery launched with contemporary takes on classic beer styles, with a Czech Pilsner, Robust Porter and American Pale Ale among the first brews to be shipped.

However what sets Legend 7 Brewing apart from the craft crowd, is that each of their beers comes with its own backstory based around iconic mythologies from human history.

"Each of the offerings is tied to the mystery and myth of the number seven," says Bruce Dean, the man behind the brewing brand. "From the Seven Deadly Sins to the Seven Wonders of the Ancient World, for centuries humans have been fascinated by the number's significance and we wanted to bring some of that mythology to our beers."

The three beers available upon launch include:

Serpens Pilsner - A bright golden beer with Saaz hops and balanced by rich maltiness; this pilsner tells a tale of envy, the sixth of seven deadly sins.

Dark Gate Porter - A complex blend of dark malts with coffee and chocolate notes. This beer dives into the story of Hades' lust for Persephone and the story of the second of the Seven Deadly Sins.

Patience Pale Ale - This beer strikes the perfect balance between floral Northwest hops and complex caramel-malt character. It also tells story of patience, the first of the Seven Saintly Virtues.

The inspiration behind the beers are more than just an excuse to make a great label however, in fact storytelling is at the heart of everything Legend 7 Brewing does.

"The vision behind the brand is to create a deeper engagement with our customers," Dean says. "We wanted to create something completely different, enticing fans to explore these mysteries through our beers and their myths and legends."


10 February, 2018