E-Malt.com News article: Canada, ON: Brick Brewing Co. to invest C$9.6 mln to expand its Kitchener-Waterloo brewery

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”), Ontario’s largest Canadian-owned brewery, announced on November 19 an investment of C$9.6 million to expand its brewery in Kitchener-Waterloo.

“This investment in our brewery is such an important event for all of us at Waterloo Brewing,” said George Croft, President and CEO, Waterloo Brewing. “We’ve undergone an enormous amount of change and growth over the last few years, all motivated by a commitment to be the best regional brewer in Ontario. The expansion will include a small batch brewhouse, a new taproom where our friends and neighbours can join us for a pint of finely crafted beer, a larger retail store, an expansion of our warehouse and production facility, and some strategic investment in production equipment to improve capabilities, capacity and operations efficiencies.”

“This investment in our operations will deliver significant returns for the business while at the same time improving both the capabilities and capacities of our production facility. Additionally, the installation of the small batch brewhouse will allow us to leverage the years of brewing experience and expertise to create a unique consumer experience” said Russell Tabata, COO, Waterloo Brewing.

“Since 1984, Waterloo Brewing has been a good friend to the Waterloo region and the people who live here,” said Mayor Berry Vrbanovic, City of Kitchener. “Waterloo Brewing launched the craft beer movement in Ontario and has been an integral part of our region’s rich history with beer and brewing. Today, this very significant investment promises further prosperity for our local economy and represents the type of commitment we need to keep this region vibrant and thriving for generations. Cheers to Waterloo Brewing and their upcoming 35th Anniversary.”

“We believe in the Waterloo region, the province of Ontario and its growth potential,” continued Croft. “There is so much enthusiasm for the future of the province and we’re excited to be contributing to that momentum. The craft beer market is evolving and competing more directly with big beer brands, so these investments we’re making for our future will help further establish us as the best regional brewer in Ontario, and a favourite of beer drinkers across the province. As we celebrate our 35th anniversary next summer with the opening of our new taproom, larger beer store and small batch brewhouse, we hope you’ll raise a glass to good beer, good friends and a great hometown.”


20 November, 2018