E-Malt.com News article: USA, NC: UpCountry Brewing to open second location in Brevard

UpCountry Brewing, based in West Asheville, keeps heading further into the mountains with a second brewery and taproom space nestled into the foothills of the entrance to the Pisgah Forest in Brevard, NC, Brewbound reported on November 22.

UpCountry currently brews a variety of rotating styles for every drinker, including lagers, sours, and IPAs. This second location will give hikers, bikers, and adventure-goers a place to load up, or take a load off, as they explore the forests of western North Carolina.

“We love being part of the North Carolina outdoors,” says UpCountry’s Founder John Cochran. “In synch with our brand re-launch this year, we started looking for ways to connect with folks who love making craft beer part of their lives, either as a companion on the trail or as a celebration after a good, long day spent outside. When this opportunity manifested, it seemed like the perfect fit.”

On the back of their Simply Sour series, the UpCountry brewing team will be expanding their wood-aged and sour program at the new taproom space, giving themselves some room to run with experimental beers and special releases.

“This is an exciting phase for us,” says Cochran. “It’s time to let our brewing team really shine. This new space will give people who seek out adventure in their glass a place to focus on a new UpCountry experience. We’re going to start with some brett beers on draft as the sour stuff lays down for a while and matures. It’ll be an exercise in patience!”


22 November, 2018