E-Malt.com News article: 3667

Canada, Edmonton: Brewing force, Molson announced on November 16 it will invest $12.3 million in upgrades at its historic Alberta Edmonton brewery. This investment is part of the company's Renaissance in Brewing initiative aimed at applying best-in-class practices to Molson breweries throughout Canada. The movement coincides with the Edmonton brewery's celebration of 100 years of brewing history,

"Molson is dedicated to delivering world-class performance and this investment is an extension of that commitment," said Armand Thompson, Molson's Edmonton brewery manager. "The capital project upgrades combined with our experienced Molson brewmasters and brewing methods, that are rooted in an over 200 year-old tradition of quality, will allow Molson to continue to satisfy consumers with exceptional beers of uncompromising quality."

Scheduled for completion in January 2006, the planned improvements will significantly increase productivity and efficiency at the Edmonton brewery. The investment includes the addition of state-of-the-art technology to the brewery's bottle operations, including a new pasteurizer, filler and labeler. The upgrades enhance the Edmonton brewery's ability to specialize in bottle production and strengthen the brewery's strategic role in the company's operations.

"Molson has a long history in Edmonton and strong ties throughout Alberta," said Kevin Boyce, President and Chief Operating Officer, Molson North America. "We are the market leader in this province and we remain committed to competing aggressively and growing our business in the years ahead."

Molson Inc. is one of the world's largest brewers of quality beer with operations in Canada, Brazil and the United States. A global brewer with $3.5 billion in gross annual sales, Molson traces its roots back to 1786 making it North America's oldest beer brand. Committed to brewing excellence, Molson combines the finest natural ingredients with the highest standards of quality to produce an award-winning portfolio of beers including Molson Canadian, Molson Export, Molson Dry, Rickard's, Marca Bavaria, Kaiser and Bavaria.


17 November, 2004