E-Malt.com News article: 378

After eight year absence on the US market, the Danish brewing group Carlsberg Breweries intends to relaunch its Tuborg Gold beer brand through the Westport, Connecticut-based Bowmont Corporation. The company has declared that it had conferred the exclusive rights to import and distribute Tuborg Gold in the US to Bowmont Corporation.

“Tuborg Gold has strong international pedigree and has proved successful, not only in its Scandinavian home market, but also in many export markets. We believe that Bowmont Corporation has the sales network and experience to transfer that success to the US " said Torbjörn Wicklander, senior export manager for Carlsberg Breweries.

Tuborg was first exported to the US in the 1880s, with some of the first shipments arriving on the same ships that brought settlers from Scandinavia.


04 October, 2002