E-Malt.com News article: 390

Interbrew and Lion Breweries, a subsidiary of Lion Nathan have re-signed a contract for 10 years, Just-drinks,com reported. According to the contract Lion Breweries obtains the right of brewing, distributing and marketing Stella Artois in New Zealand.

Stella Artois enjoyed a triple increase for the last three years in New Zealand.

"The contract is indicative of the productive relationship between Lion Breweries and Interbrew. The 10-year duration signals the level of commitment from Interbrew to continue working with us," said Julian Davidson, managing director of Lion Breweries.

Dieter Ammer, Interbrew regional president Germany, Southern Europe and Export reported: "We are very pleased with the support our premium brand, Stella Artois, has received in New Zealand. Here Stella Artois has gained momentum both in on-premise and off-premise distribution. We feel confident this will continue with the support of our long term partnership with Lion Breweries."


22 October, 2002