E-Malt.com News article: 4072

Brazil: Carlsberg has recently announced it maintains its level with top international football by bringing the five times World Cup Champions Brazil to the Carlsberg Cup in Hong Kong. Brazil has confirmed to make a historic first appearance in Hong Kong in the 2005 Carlsberg Cup. Brazil will play a special single match Carlsberg Cup competition against the Hong Kong Representative Team at the Hong Kong Stadium on Wednesday, 9 February 2005.

The Carlsberg Cup presents a unique chance for Hong Kong football players to play against the world's best team. It is expected that Brazil will have a really strong team featuring some of their world famous superstars. Ronaldo has already confirmed his appearance at the Carlsberg Cup and the match will be his 100th anniversary match for the Brazilian national team.

"As passionate football fans ourselves, Carlsberg is delighted to bring the Brazil national football team to Hong Kong for the first time ever. With the top footballers in the world playing, this year's Carlsberg Cup will be one of the most exciting football moments in Hong Kong history, fulfilling Carlsberg's mission to provide world-class entertainment and enjoyment to the people of Hong Kong," says Søren Holm Jensen, General Manager of Carlsberg Hong Kong.

Brazil's participation was announced at a press conference in Hong Kong and achieved full coverage from all major Hong Kong TV stations, newspapers, and magazines. The press conference featured Brazilian dancers, speeches, and revelation of the Carlsberg Cup trophy designed especially for the occasion.


26 January, 2005