E-Malt.com News article: Ireland: Guinness most valuable Irish brand in the world

Guinness has recaptured the number one place on the ranking of the most valuable Irish brands in the world, according to a new report by that brand valuation consultancy Brand Finance.

Every year, Brand Finance puts 5,000 of the biggest brands to the test publishing nearly 100 reports that rank brands across all sectors and countries, including Ireland.

Guinness came in on top, following an increase in sales as lockdowns ended. Since last year's report, the Guinness brand value has grown a whopping 3.6 per cent to €2.2 billion according to calculations by Brand Finance, due in part to the reopening of pubs.

Simon Haigh, Agent for Brand Finance Ireland, said, “Some Guinness customers see drinking Guinness as an important part of their lifestyle. This is a testament to the extraordinary brand strength that Guinness has built.

“Such strength reflects their skill in navigating the challenges of Covid-19, the challenges of serving a changing customer base, and doing all this while honouring the brand legacy that they have built since 1759.

The Guinness brand is in an excellent position as people get back to gathering, celebrating, and drinking,” he added.


25 March, 2022