E-Malt.com News article: 423

Foster’s Group, the Australian brewer, has reported that its brewing subsidiary, Carlton and United Breweries (CUB), has reached a new ten-year licence agreement, which gives CUB the right to brew, distribute and market the premium international brand Stella Artois in Australia.

CUB has had the right to brew and market Stella Artois in Australia since 1997. The brand has grown by more than 40 per cent over the past two years. In Australia, Stella Artois is in the top 10 premium import brands by volume and is one of the fastest growing imported premium beers in the country.

Announcing the new contract, CUB Managing Director Mr Trevor O’Hoy said, “This long term commitment confirms the confidence Interbrew has in CUB and the commitment both parties share for the future growth of Stella Artois in Australia.”


02 December, 2002